Business owners know a lot about running their businesses, and many appreciate the value of marketing and PR. In fact, public relations is a vital part of a company’s overall marketing plan. Public relations helps keep your business name, products or services in front of your audience -- whether consumer or trade -- across media. Here are six tips for small businesses regarding PR.
Clients are always looking for the “big story” on their company, the glowing profile and photo shoot. But the competition for this sort of coverage is pretty stiff, to say the least, and often times, there is a disconnect between what a client envisions is newsworthy and what an editor knows will pique his or her readers’ interest enough to stop and read beyond the headline.
Interviews with the press can make even the most seasoned executive uneasy. But while a telephone interview with a print reporter may be stressful (even with notes in front of you), an interview on camera – either in studio or on location – brings a whole new set of challenges. Here are just a few tips to help you prepare for your TV interview.
Today, organizations and individuals are just one step away from a crisis since online news outlets and social media can propel bad or damaging news or misinformation with a keystroke. This “unplanned visibility” can strike at any time – day or night.