Clients are always looking for the “big story” on their company, the glowing profile and photo shoot. But the competition for this sort of coverage is pretty stiff, to say the least, and often times, there is a disconnect between what a client envisions is newsworthy and what an editor knows will pique his or her readers’ interest enough to stop and read beyond the headline.
Interviews with the press can make even the most seasoned executive uneasy. But while a telephone interview with a print reporter may be stressful (even with notes in front of you), an interview on camera – either in studio or on location – brings a whole new set of challenges. Here are just a few tips to help you prepare for your TV interview.