Blog
Temporary store closures, nearly zero travel demand, lockdowns throughout the country, and a seismic shift to online shopping created the perfect bankruptcy storm for retailers, restaurants, hotels and other businesses in 2020. However, a Chapter 11 filing often does not mean the end of the company; rather, it is a path forward for a struggling business.
While companies may need to cut non-essential expenses during a crisis, e.g. travel and entertainment, COVID-19 has some companies asking themselves, “Should we still be focused on marketing?”. The short answer is yes - Savvy c-suite execs and business owners may shift gears, but marketing will always remain a priority, even during the most challenging of times.
You remember the old line from the lottery commercial, “You Gotta Be In it, To Win It”? The same holds true for LinkedIn. If you want to “stay frontal lobe” and network where your contacts and prospects are, then you need a LinkedIn presence, especially if you operate in the B2B space. Currently, LinkedIn has over 610 million members worldwide, with 303 million active monthly users, 40% of which visit the site DAILY. Consider the fact that 92% of the Fortune 500 use the social media channel; the potential for visibility should be motivation enough to build and maintain a robust profile.
