Blog
For years, we’ve heard about the “Holiday media slump” and why pitching stories during the December Holiday period may be akin to cheerleading in an empty stadium. There may well be breaks in a demanding news cycle at that time, and seasonal celebrations and vacation time out of the office leave holes in the calendar for PR pros and reporters alike. But the reality is, the Holidays are a great (and undervalued) time to conduct media outreach.
Forging good relationships with the press and generating worthwhile content are cornerstones of a solid media relations program. But knowing what NOT to do when working with a member of the media is just as important as what to do in terms of building and preserving those relationships and getting your story idea heard. Here are a few things reporters and editors DON’T like:
During a crisis, it’s is critical to tell your story first before anyone else does. If you do not take the initiative to communicate honestly about the issue as soon as possible, someone else will, and it’s very likely that they will have their facts wrong or that their take will be biased—and not in your favor.
