The story behind Nina Dietrich, L.L.C., is what helps create meaningful stories for our clients.
Our story starts with yours.
That’s because Nina Dietrich has always been drawn to people’s stories. Constantly curious, she knows how to ask the right questions, and she asks a lot of them.
Her clients' stories serve as a basis for the messaging and positioning strategies she develops to raise their brand awareness where it counts. A seasoned media strategist, she then leverages traditional and social media to build and grow that brand awareness to drive business results.
Diverse Client Experience
With more than 30 years' experience in B2B and consumer public relations and strategic marketing communications, she founded Nina Dietrich, L.L.C. in 1996 after stints at some of the largest and fastest growing agencies in the world, as well as positions with a leading, global consumer products company.
Throughout her career, Nina has represented large, multinational corporate entities and small, start-up ventures alike, within a wide range of industries, including real estate, financial services, professional services, high tech, healthcare, human resources, education, consumer goods, entertainment, retail and media.
In addition to her corporate representation, she has created, implemented and directed aggressive, issue-oriented and strategic public relations and public affairs campaigns on behalf of civic associations, non-profits and foreign governments to raise visibility for key issues and to enhance their status within U.S. foreign policy and legislative circles, the business community and among the general public.
Nina has extensive crisis management experience and has represented clients across many industries, including health care, travel & leisure, financial services, trade associations and foreign governments.
During a crisis she works closely with a client’s senior management team or board of directors to understand the nature of the crisis and develop a strategy to effectively manage the communications to all constituencies and the media. Her goal is to not only mitigate the exposure but turn the crisis into an opportunity for her client to emerge even stronger.
Her work as part of Merrill Lynch’s crisis management team during a major market crash was recognized with the prestigious Silver Anvil Award from the Public Relations Society of America (PRSA). Nina is also a frequent speaker on crisis communications best practices.
An award-winning writer, she was responsible for both the writing and production of several internal and sales communications vehicles for a consumer products company, and her opinion editorials and bylined articles have been published in The New York Times, The Wall Street Journal, Washington Post and dozens of trade publications. Nina has been recognized by both the Public Relations Society of America and the International Association of Business Communicators.
Nina holds a B.A. in French from Vassar College. She also studied at L'Institut d'Etudes Politiques de Paris, and the University of Paris and completed course work toward her MBA at New York University's Stern School of Business.