Public Relations

Five Things About Their PR Counsel That Matter Most To Clients

Five Things About Their PR Counsel That Matter Most To Clients

As PR professionals, we’re keen to stay abreast of new marketing channels and trends, new beat reporters and media outlets, as well as explore innovative ways to raise visibility for our clients. Making a fresh assessment of what matters most to our clients and their expectations of our firm is an important part of this process, too. While some rules of engagement and expectations of companies’ PR firms have changed, some things still hold true year after year. 

Earned Media Still Matters (More)

Earned Media Still Matters (More)

Today, organizations and individuals are just one step away from a crisis since online news outlets and social media can propel bad or damaging news or misinformation with a keystroke. This “unplanned visibility” can strike at any time – day or night.