You remember the old line from the lottery commercial, “You Gotta Be In it, To Win It”? The same holds true for LinkedIn. If you want to “stay frontal lobe” and network where your contacts and prospects are, then you need a LinkedIn presence, especially if you operate in the B2B space. Currently, LinkedIn has over 610 million members worldwide, with 303 million active monthly users, 40% of which visit the site DAILY. Consider the fact that 92% of the Fortune 500 use the social media channel; the potential for visibility should be motivation enough to build and maintain a robust profile.