Publicity

Thirty Years in Ten Lessons: Lesson #7 – Timing Matters More Than You Think

Thirty Years in Ten Lessons: Lesson #7 – Timing Matters More Than You Think

Thinking back to the mid 90’s—in the days before email and when sending faxes was common—I remember calling a New York Times reporter at the end of a workday after a decision came down in a large bankruptcy case.  I was representing an attorney who was not the lead counsel on the case.  I called the reporter the moment the matter was decided to offer immediate commentary by my client who was standing by on the case’s outcome. 

Earned Media Still Matters (More)

Earned Media Still Matters (More)

Today, organizations and individuals are just one step away from a crisis since online news outlets and social media can propel bad or damaging news or misinformation with a keystroke. This “unplanned visibility” can strike at any time – day or night.