Blog
Thinking back to the mid 90’s—in the days before email and when sending faxes was common—I remember calling a New York Times reporter at the end of a workday after a decision came down in a large bankruptcy case. I was representing an attorney who was not the lead counsel on the case. I called the reporter the moment the matter was decided to offer immediate commentary by my client who was standing by on the case’s outcome.
Very often a public relations effort, such pitching a profile story or a contributed column, is the catalyst for a client to discern what their story really is. Since launching Nina Dietrich, L.L.C. 30 years ago, I have learned a few things about how to get at the story and help clients best tell theirs.
Strong client–agency relationships are the bedrock of a successful PR initiative. At their core are honesty, transparency, and the willingness to communicate openly—even when the conversation is uncomfortable. I truly believe that one of the most important responsibilities we have as an agency is to tell our clients what they need to hear, not just what they want to hear. Our counsel is the value we bring.
Our three decades in this business have taught us how to adapt and expand our capabilities in an ever-evolving business and media environment. What better way to celebrate this milestone than to share with you the most important lessons we've learned in our series we’re calling “Thirty (Years) in 10 (Lessons)".
