PR practitioners work hard to make sure their clients have an opportunity to share their story and show up in the right light to the public. Part of that light comes from experiencing and showing appreciation.
Thirty Years in Ten Lessons — Lesson #5: Ask the Questions
Why Public Relations Should be a No-Spin Zone
The Value of Staying 'Frontal Lobe' with Your Contacts
Five Things About Their PR Counsel That Matter Most To Clients
As PR professionals, we’re keen to stay abreast of new marketing channels and trends, new beat reporters and media outlets, as well as explore innovative ways to raise visibility for our clients. Making a fresh assessment of what matters most to our clients and their expectations of our firm is an important part of this process, too. While some rules of engagement and expectations of companies’ PR firms have changed, some things still hold true year after year.
PR Planning for 2023
6 Questions to Ask if You are Thinking of Hiring a PR Firm
The Holiday Media Slump Myth
For years, we’ve heard about the “Holiday media slump” and why pitching stories during the December Holiday period may be akin to cheerleading in an empty stadium. There may well be breaks in a demanding news cycle at that time, and seasonal celebrations and vacation time out of the office leave holes in the calendar for PR pros and reporters alike. But the reality is, the Holidays are a great (and undervalued) time to conduct media outreach.