PR practitioners work hard to make sure their clients have an opportunity to share their story and show up in the right light to the public. Part of that light comes from experiencing and showing appreciation.
One of the most important lessons I have learned over the course of my career is that timing is among the most important variables in crisis management, a fact that has become even more relevant with the introduction of the internet and social media.
Public relations should inform the public or stakeholders, build trust between companies and their audiences, and build and maintain a positive reputation for an organization.
