Thirty Years in Ten Lessons — Lesson #6: Express Appreciation

Nina Dietrich

September 1, 2026

2026

Thirty Years in Ten Lessons — Lesson #6: Express Appreciation

PR practitioners work hard to make sure their clients have an opportunity to share their story and show up in the right light to the public. Part of that light comes from experiencing and showing appreciation.

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Thirty Years in Ten Lessons — Lesson #6: Express Appreciation

Thirty Years in Ten Lessons — Lesson #5: Ask the Questions

I have always asked a lot of questions, in both social and work settings. It gives me the opportunity to hear people’s stories, which I love, because they provide the opportunity not only to learn more about them but also from them.

Thirty Years in Ten Lessons — Lesson #4 : Timing Matters in a Crisis

One of the most important lessons I have learned over the course of my career is that timing is among the most important variables in crisis management, a fact that has become even more relevant with the introduction of the internet and social media.

Thirty Years in Ten Lessons — Lesson #3 : Conducting the Media Interview

The most effective spokespeople prepare thoughtfully, communicate clearly, and stay focused on delivering their key messages -- and value to the audience. They do not simply promote themselves or their organization.

Thirty Years in Ten Lessons — Lesson #6: Express Appreciation

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